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Photo direction
ART DIRECTION | CAMPAIGN STRATEGY | PRODUCT + PROP STYLING
Through market research and cross-channel creative management, product is represented in exciting imagery fitting occasions from holidays to seasons and even everyday celebrations in order to bridge the gap between the greater ad awareness audience to the consumer making a transaction.
As Proflowers underwent a rebranding evolution, product photography featured across all marketing channels transitioned to better reflect the refreshed branding.
Bouquet Before
Bouquet After
Bouquet Before
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Gift Basket Before
Gift Basket After
Gift Basket Before
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